Company Overview

WooYourBoo is an exciting and innovative platform dedicated to fostering stronger and healthier relationships for couples. Our mission is to provide couples with the tools, advice, and inspiration they need to keep the spark alive in their relationships. As a social media coordinator at WooYourBoo, you will play a crucial role in shaping the company's online presence and engaging with our vibrant community of couples.

Position Overview

We are seeking a creative and passionate Social Media Coordinator to join our growing team. As the Social Media Coordinator for WooYourBoo, you will be responsible for developing, implementing, and managing our social media strategy to drive brand awareness, engagement, and growth. You'll work closely with the founding team to create compelling content that resonates with our target audience and helps couples enhance their relationships.

Responsibilities

• Develop and execute a comprehensive social media strategy in line with WooYourBoo's brand identity and goals.
• Create, curate, and manage engaging content for various social media platforms, including but not limited to Instagram, Facebook, Pinterest, and TikTok.
• Collaborate with the founding team to produce visually appealing graphics, videos, and other multimedia content that aligns with our brand's aesthetics.
• Schedule and publish social media posts, ensuring consistent and timely updates across all platforms.
• Monitor social media channels for comments, messages, and mentions, and respond to user inquiries and engagement in a timely and authentic manner.
• Engage with the WooYourBoo community to help us build a team of 100 couples who will provide feedback on our platform
• Collaborate with the founding team to plan and execute social media campaigns, contests, and promotions that align with broader marketing initiatives.
• Analyze and report on social media metrics regularly, using data to assess the effectiveness of campaigns and identify opportunities for improvement.
• Stay up-to-date with industry trends, emerging platforms, and best practices in social media marketing to ensure WooYourBoo remains innovative and competitive.

Qualifications

• Pursuing a degree in Marketing, Communications, or a related field (or equivalent experience).
• Proven experience in social media management, preferably in a similar role for a brand or company.
• A deep understanding of social media platforms, their unique features, algorithms, and best practices.
• Excellent written and verbal communication skills, with a strong ability to create engaging and relatable content.
• Creative mindset with a keen eye for design and aesthetics.
• Proficiency in using social media scheduling and analytics tools.
• Strong organizational skills and ability to manage multiple tasks and projects simultaneously.
• A genuine interest in relationships, couples' dynamics, and self-improvement.
• Familiarity with relationship advice, communication techniques, and emotional well-being is a plus.

Benefits

• Opportunity to make a significant impact on couples' lives by helping them build stronger relationships.
• Collaborative and dynamic work environment that encourages creativity and innovation.
• Learning and growth opportunities within a rapidly expanding startup.

If you're passionate about leveraging social media to inspire and empower couples in their relationships, and if you're excited to contribute to the success of an up-and-coming startup like WooYourBoo, we'd love to hear from you! Please submit your resume, cover letter, and examples of your relevant work when applying.

Disclaimer

This role is funded, in part, by the Black Founders Network (BFN) Career Advancement Program supported by the Ministry of Citizenship & Multiculturalism and their Black Youth in Action Plan (BYAP) which works towards eliminating systemic, race-based disparities by increasing opportunities for Black youth across the province. Therefore, to be eligible for this role, applicants must self-identify as Black, be between 18 – 35years old, be based in Ontario, and participate in the Employment Readiness Workshops organized by BFN and their community partners (register here to receive updates on upcoming workshops).