· Market Research: Conduct research on the agricultural technology (Agtech) and natural food sector, identifying trends, competitors, and potential market opportunities. Stay updated on industry regulations and advancements relevant to Tileyi's operations.
· Campaign Development: Assist in creating and implementing marketing campaigns to promote Tileyi's Agtech solutions & brands. Collaborate with the marketing team to develop compelling content and messaging.
· Digital Marketing: Manage Tileyi's online presence through various digital channels, including social media, email marketing, and the company website. Implement digital marketing strategies to enhance brand visibility and engagement.
· Content Creation: Generate content for marketing materials, including blog posts, articles, press releases, and multimedia content. Ensure consistency in branding and messaging across all communication channels.
· Collaboration with Partners: Identify and collaborate with potential partners, including natural food organizations, food bloggers, research institutions, and industry influencers. Leverage partnerships to expand Tileyi's reach and credibility in the Agtech and natural food sector.
· Data Analysis: Analyze marketing metrics and key performance indicators to assess the effectiveness of campaigns. Use data insights to refine strategies and improve marketing ROI.
· Brand Management: Uphold and promote Tileyi's brand identity and values in all marketing efforts. Ensure consistency in branding across different marketing materials and platforms.
· Customer Engagement: Engage with Tileyi's target audience through various channels including social media and email, addressing inquiries and fostering positive relationships. Gather customer feedback to inform marketing strategies and product development.
· Reporting and Analysis: Prepare regular reports on marketing performance, providing insights and recommendations for improvement. Monitor expenses and report on budget utilization. Present findings to the marketing team and management.