Instagram is looking for a Product Marketing Manager to join our Business Experiences Team, which builds ad products that help people discover and engage with businesses and products they love. Product Marketing Managers are responsible for 1) being the voice of market in product (“inbound” work) by bringing the advertiser point of view into product strategy and development, and 2) being the voice of product back to market (“outbound” work) by leading go-to-market to launch ad products and drive advertiser adoption and revenue. The ideal candidate will have strategy and analytical skills, and have some experience in consulting, go-to-market, product management or marketing, and/or digital advertising. We’re looking for strong problem solvers who are passionate about understanding the needs of businesses in order to influence product roadmaps. They should be comfortable partnering cross-functionally to drive results within a fast-paced environment. At Instagram, we are focused on building a diverse and inclusive workplace. Our team is focused on amplifying diverse perspectives across our community, so we welcome you, your personal experience and different perspectives.

Responsibilities

• Drive product strategy in partnership with product management, engineering, design, user research, and data science
• Represent the market and influence the product roadmap through market research, competitive analysis, and qualitative feedback from businesses
• Lead and execute go-to-market plans, including coordinating and communicating the launch of new ad products both internally to sales and externally to the market
• Manage alpha/beta testing to ensure successful launches and to accelerate product-market fit

Minimum Qualifications

• 3+ years working in management consulting, investment banking, business strategy or operations, product management or product marketing, digital advertising, or other analytical roles
• Experience influencing decisions through structured frameworks, data-driven analysis, and clear recommendations
• Experience collaborating cross-functionally and managing multiple stakeholders
• Demonstrated communication skills
• BA/BS degree

Preferred Qualifications

• Experience working with product teams and/or sales
• Experience with go-to-market strategy
• MBA