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Head of Affiliate & Partnership Programs

GetResponse

GetResponse

Sales & Business Development
United States
Posted on Oct 31, 2024

Ready to build impactful partnerships that drive growth? As the Head of Affiliate & Partnership Programs at GetResponse, you won’t just build connections – you’ll create a community of high-impact relationships that boost our reach and revenue. If you’re excited to integrate these programs with a dynamic marketing strategy and make a real difference in our growth story, this is your moment!

About us: GetResponse is a SaaS company recognized for its industry-leading email marketing and marketing automation software. We’ve been serving our customers since 1998 and are proud to have 400,000+ SMBs and 1,000+ enterprise customers on board.

Our team is made up of 350+ fantastic individuals working in distributed locations. We’re global, remote-friendly, and multicultural, yet we share the same values.


Key responsibilities:

  • Strategy & Growth: Develop a unified affiliate and partner strategy to meet revenue goals, with a tiered model offering targeted incentives. Align with leadership on growth targets and strategy, tracking KPIs for impact.
  • Recruitment & Expansion: Drive affiliate and partner recruitment through diverse channels, fostering key relationships. Explore new markets and establish pathways for affiliates to become partners.
  • Operations & Optimization: Oversee onboarding and daily operations, ensuring smooth program execution and reliable tracking tools. Optimize performance through data-driven insights and a flexible compensation structure.
  • Marketing & Co-Branding: Collaborate on co-branded campaigns, content, and assets for affiliates and partners, promoting program benefits and driving engagement.
  • Training & Support: Deliver tailored training programs and ongoing support, equipping affiliates and partners with essential resources and guidance.
  • Relationship Management: Cultivate strong relationships, managing top-tier partnerships with competitive agreements and co-marketing opportunities.
  • Cross-Functional Collaboration: Work with Sales, Customer Success, and Product teams to ensure alignment on leads, customer handoffs, and product resources for partners.
  • Compliance & Risk: Uphold compliance in agreements, mitigating risks through clear guidelines on promotion, IP use, and data privacy adherence (GDPR, CCPA).


You may be the perfect fit if you have
:

  • Proven track record in building and scaling affiliate programs & partner programs for SaaS or tech, with experience in platforms like Impact, PartnerStack, etc. and driving lead generation and revenue growth.
  • Experience working with sales, marketing, and customer success teams to align affiliate and partner programs with company-wide goals and integrate them into the marketing strategy.
  • Proficient in data-driven performance tracking, setting KPIs, and using tools like Impact and PartnerStack to optimize conversions and manage payouts.
  • Demonstrated success in leading affiliate/partner teams, focusing on recruitment, onboarding, and growth, with a strong record of building high-performance teams.
  • Strong negotiation skills and experience in managing top-tier partner relationships, fostering long-term partnerships for business impact.
  • Experience in building incentive programs for both affiliates and partners, including performance-based rewards, tiered commissions, or bonuses.
  • In-depth understanding of the SaaS model, including subscription revenue, CLV, and B2B partnerships in tech or SaaS environments.

Nice-to-have experience:

  • Skilled in managing partner ecosystems, including resellers and integrators, with hands-on experience in onboarding, training, and revenue-sharing models for collaborative growth.
  • Experience managing global programs with international affiliates and partners, including dealing with the complexities of different markets and regulations (e.g., data privacy, payment terms).
  • A well-established network of affiliates, partners, and influencers within the SaaS or tech industry, which can be leveraged for immediate program growth.

Please note that candidates must be based in the US.

Extra perks include
:

  • home office set up – a one-time bonus for a maximum of 1000 PLN (or equivalent) to help set up your home office space
  • employee referral program – up to 10 000 PLN (or equivalent) for recommending a friend
  • flexible working hours and no meeting days – we want to help you adjust your schedule to your activities
  • wellbeing and mental health culture – mental health helpline, sport card, yoga classes, etc.
  • modern equipment – most of our teams work on MacBooks
  • language classes
  • internal initiatives like webinars, knowledge-sharing sessions, and more!

Apply and enjoy our fully remote online recruitment process!

1. Review stage: We’ll check your resumé/CV to screen for various criteria and match your talents with opportunities.

2. Interview with HR: We’d like to get to know you, and vice versa. Let us know why you want to join our team and why you’d be a great fit with us.

3. Online meeting: Meet with the hiring manager and tell us all about your experience, knowledge, and successes.

4. Task challenge: Show off your skills! We'll ask you to complete a brief task. We'll suit it to fit your skills and your calendar.

5. Final interview: It's your chance to shine and show that you're the perfect fit for the role. Meet with the hiring manager and our executive team and see what’s in store for you.

6. Offer: If you have what it takes, accept our offer and — welcome aboard! Join our team and be in great company!

Hania is the recruiter responsible for this process – if you have any additional questions, feel free to contact her!