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Brand Marketing Manager (US market)



Marketing & Communications
United States
Posted on Tuesday, February 6, 2024

Are you well-connected and networked within email and online marketing in the US? Do you have a proven record of helping to build brands in this space? Great! Because we’re looking for somebody just like you.

About us: GetResponse is a SaaS company recognized for its industry-leading email marketing and marketing automation software. We’ve been serving our customers since 1998 and are proud to have 350,000+ SMBs and 1,000+ enterprise customers on board.

Our team is made up of 350+ fantastic individuals working in distributed locations. We’re global, remote-friendly, and multicultural, yet we share the same values.

Key responsibilities:

  • Promote our company online (e.g. social media and forums via your own profile)
  • Working closely with the CEO & PR team, giving interviews, participating in podcasts and other such media appearances
  • Work with the CEO, social media and PR teams on how to best use the CEO's own social media and profile to build up the GetResponse brand in the US market
  • Represent our company at product launches/events/tradeshows in the US as an ambassador
  • Network and build trusting relationships with potential customers and potential marketing or product partners based in the US
  • Suggesting new ways/channels for building our brand within the US market
  • Be the go-to person for arranging company media appearances in the US
  • Appearing in videos for branding and promotional activity
  • Presenting within promotional company videos
  • Assist in the organizing of US marketing events
  • Always maintain a positive image of the brand
  • Create reports and use that data to analyze what’s working and what’s not, making suggestions accordingly
  • Track and report on competitors’ activity when it comes to attending events, media appearances, and general PR activity

You may be the perfect fit if you have:

  • Proven experience as a Brand Ambassador/Spokesperson or similar role
  • Strong and respected social media presence within the online marketing space
  • Exceptional knowledge of the online marketing industry
  • Strong working knowledge of social media platforms and tools
  • Having exceptional knowledge and experience in SaaS, and/or a similar product to GetResponse
  • Experience creating online content
  • Ability and willingness to travel within the US
  • Exceptional communication skills
  • An outgoing, friendly personality, and a desire to meet new people

Nice-to-have experience:

  • Previous SaaS/B2B experience

Extra perks include:

  • fully remote work
  • home office set-up – a one-time bonus for a maximum of 1000 PLN (or equivalent) to help set up your home office space
  • flexible working hours and no meeting days – we want to help you adjust your schedule to your activities
  • mental health helpline
  • modern equipment – most of our teams work on MacBooks
  • internal initiatives like webinars, knowledge-sharing sessions, and more!

Apply and enjoy our (fully remote online) recruitment process!

1. Review stage: We’ll check your resumé/CV to screen for various criteria and match your talents with opportunities.

2. Phone interview: We’d like to get to know you, and vice versa. Let us know why you want to join our team and why you’d be a great fit with us.

3. Online meeting: Tell us all about your experience, knowledge, and successes.

4. Task challenge: Show off your skills! We'll ask you to complete a brief task. We'll suit it to fit your skills and your calendar.

5. Final interview: It's your chance to shine and show that you're the perfect fit for the role. Meet the team and see what’s in store for you.

6. Offer: If you have what it takes, accept our offer and — welcome aboard! Join our team and be in great company!

Hania is the recruiter responsible for this process – if you have any additional questions, feel free to contact her!