Marketing, Communications and Outreach Specialist (Remote)
First-Step Mediation is in search of a skilled Marketing and Communications Coordinator. Are you experienced in various marketing functions such as communications, advertising, branding, digital, and social media? Join our team and play a pivotal role in promoting conflict resolution while showcasing your creative flair.
Contract Duration: March/April 2024 - June 2024
Employment Type: Part-time 10-12 hours/week
1. Lead Development and Outreach:
- Outreach Plan: Develop a strategy outlining how you'll approach connecting with contacts. Define the messaging, frequency, and channels (email, LinkedIn, etc.).
- Personalized Emails: Craft tailored messages that resonate with the audience. Focus on building relationships rather than direct selling.
- Response Management: Monitor responses, engage with contacts promptly, and adjust strategies based on feedback.
2. Content Creation:
- Diverse Content: Create engaging content aligned with our brand voice for blog posts, emails, and landing pages.
- Brand Alignment: Ensure consistency in tone, style, and messaging across all content, reflecting your brand identity.
- Data-Driven Content: Use analytics to understand what content performs well and tailor future content accordingly.
3. Marketing Automation:
- HubSpot Expertise: Utilize HubSpot's features to set up automation for lead nurturing, including automated email campaigns triggered by specific actions.
- Workflow Creation: Develop workflows based on lead behavior to guide them through the sales funnel.
- Monitoring and Optimization: Regularly review analytics to gauge automation effectiveness and make adjustments for better performance.
- Other duties as needed, including occasional in-person tasks, to support company operations.
- Represent the First-Step Mediation brand at industry events whether in person or online.
Skills and Experience:
- High Proficiency in technology and media
- Proficiency in HubSpot for automation and campaign management.
- Strong understanding of lead generation strategies and retention techniques.
- Content creation skills across various formats.
- Demonstrated success in marketing campaigns with measurable results.
- Excellent administrative tasks.
- Exceptional multitasking abilities and organizational skills to manage various projects effectively.
- Bring a fresh and creative perspective to our initiatives.
- Education and/or relevant experience in Marketing, Communications, or a related field.
- Strong analytical skills and familiarity with marketing tools.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a remote team environment.
- A genuine interest in conflict resolution and a desire to contribute positively to communities.
Pay Scale: Starting pay ranges from $20 to $30 per hour, commensurate with experience and qualifications.
Deadline for applications Monday, February 12th, 2024 at 11:59 pm.
How to Apply: Interested candidates should submit their resume, a brief cover letter sharing why they're passionate about this role, and any relevant creative samples or social media handles to email@example.com.
This role is funded, in part, by the Black Founders Network (BFN) Career Advancement Program supported by the Ministry of Citizenship & Multiculturalism and their Black Youth Action Plan (BYAP) which works towards eliminating systemic, race-based disparities by increasing opportunities for Black youth across the province. Therefore, to be eligible for this role, applicants must self-identify as Black, be between 18 – 35years old, be based in Ontario, and register to join the BFN Talent Network (click here to register).
At First-Step Mediation, we are committed to fostering an inclusive and innovative environment. We recognize the importance of representation and the unique value that diverse perspectives bring. We pledge to uphold the following commitments:
- Mentorship and Support: We are dedicated to providing mentorship opportunities within our organization. The selected candidate will have access to mentorship opportunities aimed at supporting their personal and professional growth.
- Collaborative Strategy Development: We believe in collaboration and co-creation. The hired individual will work closely with our team to develop marketing and outreach strategies that embrace diverse perspectives and cater to the specific needs of our community.
- Encouragement of Entrepreneurial Exploration: We encourage entrepreneurial exploration as a means to create the workplaces we aspire to see in the world. Our organization supports and fosters an environment that acknowledges the potential of entrepreneurship in driving positive changes within workplaces.