Overview: Join our dynamic team as the Marketing Manager for Afrobeats Snacks, a fast-growing and culturally vibrant brand that brings the flavors of Africa to snack enthusiasts worldwide. As a Marketing Manager, you will be instrumental in developing and executing innovative marketing strategies to elevate the brand's presence, drive sales, and foster a strong connection with our diverse audience.

Responsibilities:

Brand Development: Craft and implement a comprehensive marketing strategy to position Afrobeats Snacks as a leading brand in the snack industry. Develop and maintain brand identity, ensuring consistency across all channels and communication platforms.

Digital Marketing: Lead digital marketing campaigns across various channels, including social media, email marketing, and influencer partnerships. Analyze digital marketing data to optimize campaigns, drive engagement, and increase online presence.

Product Launches: Coordinate and execute product launches, creating buzz and excitement around new Afrobeats Snacks offerings. Collaborate with the product development team to ensure alignment between marketing strategies and product features.

Market Research: Stay abreast of industry trends, consumer preferences, and competitor activities to identify opportunities and potential risks. Conduct market research to understand target audience behaviors and preferences.

Collaborations and Partnerships: Identify and foster collaborations with influencers, brand ambassadors, and potential partners to expand brand reach and credibility. Negotiate and manage partnerships that align with the brand's values and marketing objectives.

Event Management: Plan and execute events to promote Afrobeats Snacks, including product launches, pop-up shops, and community engagement initiatives. Represent the brand at industry events and build relationships with key stakeholders.

Qualifications:

-Experience in Marketing, Business, or a related field.

• Proven experience in marketing, preferably in the food/snack industry.
• Strong understanding of Afrobeats music and culture.
• Excellent communication and interpersonal skills.
• Creative thinker with the ability to develop innovative marketing campaigns.
• Proficient in digital marketing tools and analytics. Benefits:

Competitive salary

Creative mind and free range to develop campaigns for Afrobeats Snacks

Must have experience with running Social Media campaigns

Must have experience with Google Analytics

Must have experience with sponsored ads

Local and international SEO

Should have some website knowledge

This can lead to a full-time position

If you are passionate about marketing, culturally diverse snacks, and making an impact in a rapidly growing industry, we invite you to join our team as the Marketing Manager for Afrobeats Snacks. Apply now and be part of an exciting journey in bringing the rich and delicious tastes of Afrobeats to snack lovers worldwide!