We are looking for a passionate and experienced Product Marketing Manager to help drive our product investments for creators. You'll be responsible for creating business and product strategies, managing our go-to-market plans, and collaborating with a cross-functional team building the future of creator products on Instagram.

Responsibilities

• Partner with product management and engineering to define the strategy and roadmap for upcoming creator products and programs
• Envision and execute go-to-market plans for creators, collaborating across engineering, product management, partnerships, operations, partner marketing and communications to test, announce, launch, & scale products
• Surface & synthesize qualitative & quantitative insights that shape product direction
• Refine, iterate & scale our existing creator products

Minimum Qualifications

• 10+ years of full-time experience in Marketing
• Direct experience in Product Marketing, partnering closely with Product teams
• Experience working in the media industry
• Experience with consumer facing product launches and consumer campaigns
• Experience launching and driving adoption for new products and services while owning and achieving KPIs
• Experience conveying ideas to end users and engineering teams alike
• Experience developing and driving analytically rigorous online and offline marketing campaigns with a variety of internal teams and external stakeholders
• Bachelor's Degree in Business, Marketing, or related field, or equivalent Marketing experience

Preferred Qualifications

• Experience working with content creators
• Multi-disciplinary background including business strategy, marketing, and analytical skills